O Bag

O Bag is an Italian fashion brand established in Italy in 2009 under the name Fullspot. Initially, its main focus was producing watches but has now branched out to bags and a range of fashion accessories. Its products are characterized by minimalist and modular design, allowing for customization of the product.

Origin
O Bag was founded in 2009 and its products were first exhibited at the Milan International Exhibition in 2010. O Bag can be found in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag. They opened their first branded store in 2011 in Venice.

Naming
Every product made by O Bag to date has had an 'O' in front of the product. This comes from the first of O Bag's products which was named the 'O Clock', much like the usual way of expressing the time in English. The company kept the 'O' as a way of identifying its products, much like the 'i' in Apple products.

Products
O Bag developed the O clock in 2010, a watch with a silicone strap and interchangeable faces. The original face of the watch, now called 'O clock Classic' consisted of a plain white face without numbers. The face can be removed from the strap allowing the color of the strap or face to be changed. There were originally 15 straps but this has grown to 29 which are still in production. O Bag’s watch packaging takes inspiration from the tin can, a cylindrical tin with a ring pull.

O clock developed into a series with the Tone on Tone range consisting of 21 watch face colors to mix and match with 21 straps making a total of 441 possible combinations with Tone on Tone. Other O clock ranges include Camouflage, 80’ clock, Disney, Gold & Silver, Mirror, Numbers, Flower Power and Safari.