Sustainable Event Management

Sustainable event management is the process used to produce an event with particular concern for environmental, economic and social issues. Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organisation and implementation of, and participation in, an event. It involves including sustainable development principles and practices in all levels of event organization, and aims to ensure that an event is hosted responsibly. It represents the total package of interventions at an event, and needs to be done in an integrated manner. Event greening should start at the inception of the project, and should involve all the key role players, such as clients, organisers, venues, sub-contractors and suppliers.

History
The first time that environmental concerns were raised by the public was at the 1992 Albertville Winter Olympics in France, which led to the first ‘green Games’ in Lillehammer, Norway, in 1994. The Lillehammer Olympic Organizing Committee received the UNEP Global 500 Award for setting environmental standards which were absent from previous Olympic games.

The Centennial Olympic Congress, Congress of Unity, held in Paris in 1994, recognized the importance of the environment and sustainable development, which led to the inclusion of a paragraph in Rule 2 of the Olympic Charter. The International Olympic Committee (IOC) has acknowledged its particular responsibility in terms of promoting sustainable development, and regards the environment as the third dimension of Olympism, alongside sport and culture. This led to its decision in 1995 to create an IOC Sport and Environment Commission.

Monitoring
Monitoring and evaluation is an essential component of event greening, and should be used to make continuous improvement. A detailed plan needs to be in place to ensure that information is gathered on all aspects of the event – before, during, and also after the event. This ensures that information is available to understand the effects of greening interventions (e.g. to what extent was water used, and how did water-saving measures reduce water use), as well as the potential improvements to future event-greening initiatives.

With large events it is best to ensure an independent report, which complies with international standards, such as the Global Reporting Initiative (GRI). The GRI Event Organizers Supplement provides organizations in the sector with a tailored version of GRI’s Reporting Guidelines. It includes the original Guidelines, which set out the Reporting Principles, Disclosures on Management Approach and Performance Indicators for economic, environmental and social issues.

Evaluation
The British Standard (BS 8901) has been developed specifically for the events industry with a purpose of helping the industry to operate in a more sustainable manner. The standard defines the requirements for a sustainability event management system to ensure an enduring and balanced approach to economic activity, environmental responsibility and social progress relating to events.

It requires organizations to identify and understand the effects that their activities have on the environment, on society and on the economy both within the organization and the wider economy; and put measures in place to minimize the negative effects. These standards will however be replaced by the International Standard (ISO 20121) for Sustainability Management Systems.